Our website redesign for HOPA improved search functionality and content structures, optimizing the online experience for patients and pharmacists.
Pharmacists specializing in hematology and oncology play a crucial role in cancer and rare blood disorder treatment and management. As a leading advocate for these specialized professionals, the Hematology Oncology Pharmacy Association (HOPA) ensures they are recognized and included as a critical part of the patient care team — helping to improve treatment outcomes.
Aware of our digital capabilities and healthcare expertise, HOPA came to Core for website redesign support. The new website would serve as the face of the association and support simple, enjoyable collaboration between hem-onc pharmacists across the country. HOPA also needed to communicate its new vision — extending the impact of the organization to include patients and caregivers.
We facilitated a full web discovery process to deeply understand the challenges of HOPA’s existing site — and its negative impact on user and administrator experience. After conducting a full analytics review, integrations audit and content assessment, we collaborated with HOPA leaders and the organization’s marketing team in a digital strategy workshop to guide the new site architecture and align with their priorities.
To ensure HOPA’s website effectively served its audiences of oncology pharmacists, patients and caregivers, we developed a comprehensive site map, content strategy and structured web content outlines. We focused on streamlining navigation, improving search functionality and making content more accessible, ensuring users could easily find critical resources and connect with the information they needed.
Taking a user-centric approach to our redesign, we prioritized creating an optimized site architecture that enhanced searchability and usability. Stratetigically developed content provided clear, engaging, and relevant information for medical professionals and the general public. To maintain the improved structure, we also provided CMS training for HOPA’s internal team, empowering them to manage updates and ensure long-term content consistency.
Beyond functionality, we reimagined HOPA’s visual identity, transforming the website’s design from cold and clinical to warm and welcoming. Thoughtfully chosen design elements, typography, and photography improved readability, creating a more engaging web experience that encouraged visitors to explore and interact. Every detail was optimized to ensure the site provided an intuitive, professional and supportive digital experience that reflected HOPA’s mission and growing impact.
“It’s clear that the Core team listened; they heard us during the digital workshop. I appreciate how they are going to push and challenge my team from a design perspective. I have no hesitation showing both of these initial designs to the Board of Directors.”Michelle Sieg - Director of Communications, HOPA
From the start of the project through final deployment, HOPA provided highly positive feedback on our collaborative website development process and the user-friendly CMS experience we created. Our step-by-step approach supported a streamlined content management system that empowers HOPA’s team to easily manage, update and maintain relevant content for its diverse audience, including oncology pharmacists, healthcare professionals, patients and caregivers.
Following CMS training and website deployment, support requests have been minimal, demonstrating the efficiency, scalability, and ease of use of the new platform. The redesigned HOPA website now delivers a seamless digital experience for both users and administrators, improving content accessibility, enhancing engagement and reinforcing the vital role of pharmacists in transforming patient care and outcomes.
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