Showing the real benefits of improved access.

Our research revealed that Millennial mothers with children under the age of 18 prioritize being a good parent above all else. Rather than leading with medical statistics, we crafted a campaign that connected emotionally, linking access to top pediatric specialists with what parents truly want: a happy, healthy childhood for their kids.

The Let Them Play campaign we developed became an example of pediatric healthcare marketing at its best, showing how the proximity of Arkansas Children’s Jonesboro clinic gives kids more time to be kids. This approach reinforced the value of local, high-quality care in a way that felt fresh and relevant for families.

collage of digital ads

Through a strategic media mix that included TV, radio, print, out of home and digital advertisements, our goal was to increase appointment requests and brand awareness and affinity in the face of strong competition, while building a magical connection between Arkansas Children's and families in the area. It’s the result of collaborative thinking between our team and our client — a partnership that affirmed crystal-clear strategy and creative that sparkles.

print ad with an image of kids playing with paper airplanes in a field
newspaper print ad of an image of a girl playing the guitar with her dog
set photo of filming a girl playing the guitar with her dog
“The campaign that Core produced for us has been raved about internally. Not only are the employees excited at how different and innovative this campaign is for us, but the patients and families are thrilled to see parts of their town showcased in the campaign creative.”
Genny Bureson - Director, Brand Engagement
billboard of ad showing a girl blowing bubbled

Magical campaigns generate real results.

According to quantitative research, the brand’s unaided awareness in Northeast Arkansas doubled in 2020 over the prior year, as did the brand’s share of experience (percentage of total healthcare experiences in the market).

The campaign and its extensions have been recognized with a number of advertising awards, including a Judge's Choice Distinction from the Aster Awards.

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