What is an accelerator?
Our focused accelerator packages include all the services you need to quickly and effectively build a foundation for long-term service line growth — with full cost transparency.
- Identify what service lines are best suited for marketing investment
- Engage patients and referring providers earlier in the journey
- Create consistent messaging across channels and touch points
- Set clear, brand-aligned and realistic expectations for the patient experience
An option for every marketer
Whether you're launching a new service offering, repositioning an existing one or bringing teams together around a shared message, our accelerator packages are built to meet your goals for service line positioning and performance.
Service line readiness assessment
For teams wanting to assess service line readiness for marketing investment
What you get:
- Go-to-Market Readiness Assessment of findings and implications
- Service line prioritization based on readiness and opportunity
- Phone audit mystery shopping insights and experience gaps through the Baird Group
- Clearly identified risks, constraints and opportunities
- Leadership-ready recommendations
- Guidance on the most effective next steps
Foundation package
For teams that need clarity before launching service line marketing
What you get:
- Service line discovery and competitive landscape review
- Stakeholder alignment workshop (clinical, operational, marketing leaders)
- Patient insights through secondary research
- A clear, foundationalService Line Compass with positioning, UVP, messages and personas
Go-to-market plan package
For teams needing a marketing and media roadmap to grow their service line
What you get:
- Strategic marketing communications plan built to drive measurable outcomes
- Media strategy & planning
- Creative platform
Campaign & activation package
For teams ready to execute, launch and sustain growth through integrated campaigns
What you get:
- Integrated campaign development, including tactics such as:
- Traditional media (e.g., print, broadcast, OOH)
- Owned digital & web assets
- Patient, referral & community materials
- Public relations & earned media support